Gossip: miHoYo Receives 'Excellent Ecosystem Partner' Award from Baidu Tieba – Is It All About 'Negative Traffic'?

Recently, netizens revealed that miHoYo received the 'Excellent Ecosystem Partner' award from Baidu Tieba (the largest Chinese online forum platform). This triggered an immediate stir on NGA, as the developer has long been the eye of the storm in Chinese gaming discourse. The original poster provided evidence, including photos showing official representatives attending the event, as well as an 'Outstanding Moderator' award.

The reactions in the comment section were explosive. Many users labeled it a 'dark humor' moment, pointing out that Baidu Tieba now prioritizes traffic over integrity. Because miHoYo-related topics consistently generate massive engagement—ranging from heated debates to aggressive criticism—it is undeniable that the company serves as a massive traffic engine for the platform. This award is being mocked as a reward for the 'negative traffic' miHoYo unwittingly provides.

Users joked that this is not just a partnership, but a mutual reliance. It serves as an ironic commentary on the various 'Anti-miHoYo' or 'Ban Genshin' communities. As one commenter put it: 'Banning them is a form of validation, and using derogatory nicknames is a form of praise.' Others jokingly felt bad for Baidu Tieba, asking if they were truly obsessed with milking one company for all its worth.