NetEase's Sudden Survey: Why Does This Look Just Like miHoYo's?

Recently, a player shared a post exposing an online survey released by NetEase. Screenshots provided by the original poster (OP) confirm it is an official survey, not fan-made satire. However, as users progressed through the questions, the logic became increasingly absurd.

The questionnaire is highly targeted: if a player indicates they haven't played certain games, the survey ends immediately. However, if a player selects 'Honkai: Star Rail', the tone shifts dramatically, launching into an 'interrogation mode' with a barrage of specific follow-up questions.

Commenters in the community weren't fooled, with some joking that if you covered the header, it would look like it was written by miHoYo themselves. Users described the intent as 'obvious,' suggesting that NetEase is feeling genuine anxiety. Many pointed out that this kind of laser-focused research highlights the pressure major developers face when dealing with successful competing products.