Azur Lane's 'Holy Light' Ad Fiasco: Players Mock Heavy-Handed Censorship

Recently, players on NGA discovered that an advertisement for Azur Lane was subjected to heavy-handed 'holy light' censorship (a common term for over-exposure or blurring used to hide revealing character designs). The art was completely obscured by white light to comply with advertising standards.

This sparked a wave of mocking from the community. Players flocked to the thread, sharing screenshots of the censored ads, and even started a 'nesting' meme (posting screenshots of the thread itself) to ridicule the absurdity of the situation.

Veteran players pointed out that given the strict regulatory environment in China, it would be impossible for these character designs to appear in public ad spaces without these 'smoke launchers'—a slang term for the heavy blur filters used by developers.

Netizens soon realized that the 'holy light' was omnipresent, infecting both client-side and web-based ads. The thread quickly devolved into a recursive display of screenshots, effectively turning the censorship itself into the content.

Faced with this surreal advertising experience, players remarked that they have grown accustomed to it; under such strict censorship, this kind of 'blindfolded' marketing has become a unique part of the local gaming community culture.