Recently, the subculture mobile game 'Xingjie' found itself in the eye of a storm after the developers publicly touted their game as 'hardcore and non-waifu-bait'—a stance that quickly alienated much of its core player base.
In response to the backlash, the developers issued an official apology, but it did little to appease the community. Instead, it sparked a wave of mockery. Players ridiculed the developers for essentially chasing their own users away, with one comment sarcastically noting that the 'temple is too small for big-shot devs.' Another user bluntly dismissed the game as 'neither hardcore nor waifu-bait,' diagnosing it as 'ji' (a slang term meaning 'doomed to fail'). Many observers are now calling the incident a prime example of 'self-sabotage' through over-marketing, wondering how the team thought such an 'intellectually stunted' public statement would ever go over well.
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