Recently, players browsing Bilibili noticed that the 6th-anniversary ads for 'Azur Lane' were censored with 'holy light' (a slang term for censorship overlays). This sparked a discussion: is Manjuu Network engaging in self-censorship to stay safe, or is the platform bowing to regulatory pressure?
Other users followed up, pointing out that the content behind the ad link was even more 'heavy-duty' and provocative.
Veteran players remained largely indifferent to the situation. Many pointed out that ad censorship is standard procedure on Bilibili, with some quipping that Bilibili's own merchandise shop ads are often more suggestive. Others recalled that during last year’s subway advertising campaign, the characters were even subjected to 'cup size reduction' to comply with strict content moderation.
The consensus in the comment section is that for games relying heavily on character aesthetics, 'censorship' and 'downscaling' have become unavoidable battles for survival in the current environment.
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