Zenless Zone Zero Organization Logos Registered: Official Trademark Filing Sparks Speculation

Recent filings on Qichacha show that HoYoverse has registered several trademark logos for factions in 'Zenless Zone Zero,' including Victoria Housekeeping, Belobog Industries, and the Cunning Hares. By securing these in the fields of scientific instruments and entertainment, it seems the developer is working hard to fortify its brand intellectual property.

The community buzz is palpable. Players are already joking about character designs, specifically the 'bratty' (ci-xiao-gui) aesthetic, with some fans quipping that the character's gear is getting increasingly extravagant. Others are analyzing the move as a strong signal that the second beta test is right around the corner. Regarding why the company is filing for trademarks instead of just copyright, seasoned users explained that this is a standard defensive strategy: it prevents 'trademark squatters' from registering the logos first and then holding the company hostage, while also clearing the way for future official merchandise production.