【Genshin Impact】Douyin Ad Copy Sparks Controversy: Who on Earth Wrote This?

Recently, a player was shocked to stumble upon a promotional video for 'Genshin Impact' on Douyin (TikTok China) that felt remarkably unprofessional. The content of the ad sparked intense debate within the gaming community, with many users left speechless at what seemed like an attempt to stir up conflict.

Soon after, an observant netizen cracked the case: the ad wasn't written by the developer's marketing team at all. It was a direct repost of a trending Douyin video, repurposed as an ad. The community consensus is that this was a classic case of 'engagement bait'—the advertising agency intentionally pushed controversial content just to inflate clicks and traffic.

Reactions in the comment section were mixed. Some argued that while the tactic is morally questionable, casual users or complete outsiders wouldn't have the context to understand the drama (often involving heated character fan base rivalries), meaning it was just a crude way to grab attention. However, for veteran players, this type of 'fan-baiting' is rightfully seen as toxic. Many users concluded with a mix of sarcasm and resignation: 'The Douyin operations team certainly knows how to start a fight to hit their KPIs.'