Tencent's Project Led by He Jia Confirmed Cancelled, Further Setbacks for Anime-style Game Ambitions

Recently, news that the anime-style open-world project headed by He Jia at Tencent has been "sent to the morgue" (a slang term for project cancellation) has sparked heated discussions on NGA. The original post cited a Zhihu column as proof of the project's termination.

The community reaction has been blunt. Many users used the slang "Hao Si Miao" (a mocking phrase celebrating someone or something's demise) and argued that Tencent simply "doesn't have a clue about ACGN culture." Critics pointed out that Tencent remains stuck in its old ways—prioritizing "Chinese server-exclusive" pack sales and P2W models instead of understanding what makes anime games compelling. Some commenters linked the failure to broader internal management issues and the talent drain following the tragic passing of Mao Xingyun, which hampered their high-profile projects. While rumors suggest the team is moving on to other endeavors, the consensus remains that Tencent lacks the necessary DNA to succeed in this competitive space, leaving them vulnerable to rivals like 'Eggy Party' chipping away at their market share.