Sega has officially announced its acquisition of Finnish studio Rovio Entertainment, the creator of the iconic *Angry Birds* franchise, for €706 million (approximately 5.34 billion RMB). The board of Rovio has approved the deal, which is expected to close by September 2023.
The final price is lower than the $1 billion figure previously rumored by the *Wall Street Journal*. Sega aims to leverage Rovio's mobile expertise to expand its presence in the global mobile market. Furthermore, Rovio is reportedly looking to move beyond its mobile-only focus, a goal Sega intends to help facilitate.
The announcement sparked fierce debate. Players are skeptical, noting Sega's historical struggles in the mobile sector—often mockingly referred to in Chinese communities as a 'mobile gaming graveyard.' Critics are questioning why Sega would invest so heavily in an 'outdated' IP, with some calling the company a 'big sucker' (da yuan zhong) or arguing they are acting out of desperation. Many players doubt the current relevance of *Angry Birds*, questioning whether the younger generation even recognizes the brand anymore.
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