Recently, Tencent announced the discontinuation of its mobile game based on the 'Fox Spirit Matchmaker' IP. The official statement confirms that in-game purchases and new registrations were disabled on April 10, 2023, with servers scheduled for total shutdown on June 16, 2023. As a compensation scheme, players are offered gift packs for other Tencent titles such as 'Love and Deepspace' (in context of localized services), 'Moonlight Blade Mobile', and 'Everyday Love Elimination'.
The announcement sparked little surprise within the community; many users were shocked to learn it was still operational. Veteran players labeled it a textbook example of a 'reskinned game'—a low-effort product using a popular IP to draw in fans while delivering generic gameplay. The consensus is that the game suffered from a massive drop in revenue shortly after launch, earning it the derogatory title of an 'IP crusher' that exploits popular franchises for quick cash.
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