Recently, the official Weibo account for NetEase's battle royale title 'Knives Out' suddenly launched a public attack against Tencent's 'Peacekeeper Elite.' This unexpected move immediately sparked a firestorm in the gaming community, with spectators gathering to watch the chaos unfold, remarking, 'Here we go again with the same old recipe.'
In the comments, veteran players began 'roasting' the strategy. Users joked that all NetEase game accounts seem to share the same aggressive, contrarian operating style. Others dug up past controversies, pointing out that NetEase previously used similar tactics when their MOBA 'Onmyoji Arena' targeted 'Honor of Kings,' as well as similar provocations by titles like 'Justice Online' against other Wuxia games. Most observers view this as 'black-red marketing'—generating notoriety to gain attention—and jokingly predict it will end in embarrassment or a forced apology to the 'Goose' (a common nickname for Tencent).
Commenters were largely unimpressed, labeling the PR strategy as 'low-class.' One observant user noted that the elements in the post actually look more like 'Neon Abyss,' suggesting that if there were a case of plagiarism, the current accusation is a misdirected attempt at a 'clout-chasing' collision. Overall, the community appears to have developed 'aesthetic fatigue' toward NetEase's recurring habit of attacking peers to stay in the spotlight.
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