Epic Seven CN Server Launch Event Backlash: Recycled Rewards Disappoint Players

The long-awaited launch event for the Chinese server of Epic Seven was not only a pre-recorded video but also left veteran players 'beng bu zhu le' (a slang term meaning 'unable to keep a straight face' or 'losing one's composure due to absurdity'). The highly touted 'exclusive CN server rewards' turned out to be the same standard bonuses available on the global server, with the only addition being a 7-day free pull event. Given the game’s low probability for Moonlight heroes and lack of pity on the standard banner, this attempt at marketing was seen as insincere.

During the stream, the developers were stingy, even making awkward jokes about their salaries being docked if they gave away too much. The biggest issue was the total lack of content for new players. The presentation ignored key gameplay mechanics and high-quality animations, instead diving deep into jargon about the Secret Shop and Sky Stones—alienating anyone not already familiar with the game.

The 'big surprise' teased at the end of the show was nothing more than voice messages from global players, leaving the community feeling tricked. Commenters in the thread pointed out that this is typical behavior for the publisher, Zlongame. For new players, the event was incomprehensible. Comparisons were made to other titles where publishers rebranding existing features as 'special localized optimizations' is common practice, a move seen as a cheap attempt to mask lackluster service.