Recently, eagle-eyed netizens discovered on the China National Intellectual Property Administration website that the renowned gaming company MiHoYo had attempted to register the trademark 'MiHuYou'—a common, self-deprecating nickname given to the company by its fans that implies being 'swindled'—only to have the application rejected.
The application, which dates back to July 2020, only resurfaced recently. Despite the delay, the community treated it as a piece of lighthearted entertainment. Users found the failed attempt hilarious, jokingly speculating whether the trademark was rejected because the name literally suggests 'tricking/swindling' people.
The community reaction has been remarkably positive. Players described this as a 'sweet melon' (a Chinese slang term for juicy, non-toxic gossip/news), with some jokingly wondering if the company also tried to trademark other nicknames like 'MaHaYu' (Salmon).
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