Bilibili Reports Nearly 6 Billion RMB Loss in First Three Quarters of 2022, Sparks Backlash

According to the financial data disclosed by Bilibili, netizens calculated that the company's cumulative operating loss for the first three quarters of 2022 reached a staggering 5.98 billion RMB. This massive deficit has sparked heated discussions and skepticism within the community.

In the comment section, users voiced strong dissatisfaction with the platform's operational strategies. Many veteran users argued that Bilibili is gradually abandoning its core anime, comic, and game (ACG) audience, relying instead on 'black traffic'—a slang term for traffic generated through inciting controversy and toxic conflicts—to maintain engagement. Some users sarcastically cheered for the platform's management, often referred to as 'Shushu' (Uncle) by the community.

Regarding the losses, some noted that despite revenue growth, the company is still unable to cover its expenses. Furthermore, the premium subscription service was mocked for being 'victim of authorized content,' citing poor user experience. Others pointed out that Bilibili missed out on the potential dominance they could have held with major titles like 'Genshin Impact,' effectively squandering their original community foundation.