Recently, the breakdown of the partnership between Blizzard and NetEase has continued to stir controversy. Surprisingly, NetEase—a company that rarely wins favor in the gaming community—has found itself on the moral high ground, launching a full-scale campaign of 'trolling' against its former partner.
The official NetEase account has been churning out viral videos specifically designed to poke fun at Blizzard. Fans commented that it is a rare sight to see NetEase on the winning side of public opinion, and they are clearly making the most of it—or as we say in the community, 'putting their face right in front of the enemy's' (meaning aggressively gloating).
Furthermore, NetEase even produced a DIY tutorial on how to make 'Blizzard Green Tea.' This low-cost, high-engagement strategy has the community laughing. Commenters noted that while NetEase (often nicknamed 'The Pig Farm' by players) is usually the target of their criticism, 'In the shadow of Blizzard's questionable decisions, even NetEase looks righteous.' After all, everyone loves a good show where the giants tear each other down.
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