Today's dose of drama: A promotional advertisement for NIKKE in Thailand was pulled after receiving overwhelmingly negative feedback. The content was so bizarre that players couldn't help but laugh at the absurdity.
In the comment section, users did not hold back. While Thai commercials are known for being surreal and abstract, players argued this one was completely out of line. The ad was criticized for being an 'AOE' (Area of Effect, meaning indiscriminate attack) on the player base, essentially mocking their own community. Some joked that the ad perfectly captured the negative stereotypes surrounding 'otaku' gamers. Many were left wondering how such a marketing campaign ever got approved by the operations team in the first place.
Overall, players labeled this incident as one of the most ridiculous 'meltdowns' of early 2023, comparing the level of 'out-of-touch' marketing to infamous past failures in the industry.
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