Recently, the Xinmin Evening News published an article praising HoYoverse for successfully creating a digital IP rooted in Chinese culture, allowing over 100 million players worldwide to celebrate the Lunar New Year. The post triggered a heated discussion within the community.
However, players were more focused on the promotional tone than the cultural impact itself. One player remarked, 'Stop adding so much armor (die jia, a slang term for excessive defensive rhetoric meant to avoid criticism)—it doesn't even get you a license (ban hao) to release new content; it’s just frustrating to look at.' Others questioned the '100 million players' statistic, suggesting that promoting the game as 'fully recovered' during the current regulatory climate felt like intentionally inviting trouble.
Regarding in-game events, veteran players shared mixed feelings. Some expressed nostalgia, noting that while real-world festivities can be burdensome, the game's virtual events—like the lantern and shadow puppetry shows—offer a relaxing alternative. Conversely, some veteran players pointed out the irony, recalling when the game prided itself on 'not strictly following real-world holidays,' and finding the shift in narrative quite subtle. Others noted the report's origin as being supervised by the Shanghai United Media Group, highlighting its official, state-sanctioned nature.
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