Recently, during the 5th-anniversary celebration of 'Onmyoji Arena', the official team released an 'Internal Staff Blessing' video. However, the content of the video sparked significant controversy.
The video frames prominently featured a pun related to the 'Ji' meme—a controversial internet slang originated from a viral celebrity dance video. This move immediately drew backlash. In the comment section, users jokingly referred to the environment as being 'filled with haters' (a common label for those involved in this specific meme culture). Players were particularly shocked to see the staff using 'Ba Zhi Yin' (a play on words for 'Ba Ji', a derogatory nickname for the game) to refer to their own product, leaving many long-time fans feeling alienated.
The community response has been mixed. Some feel the official team is being 'too abstract' and unprofessional, which creates a sense of instability. Others questioned why this years-old meme suddenly resurfaced via TikTok and was adopted by an official channel. Many players argued that as a major developer, they should avoid using memes linked to real-life celebrities, especially those carrying negative connotations, to prevent unnecessary PR disasters.
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