Recently, a rare event occurred in the ACG gaming community: the fastest contract termination in history. Shortly after the popular otome game 'Light and Night' announced a crossover with the tea brand 'Hushang Aunti', the game developer abruptly ended the partnership after store staff publicly harassed and mocked the players.
It turns out this wasn't the first sign of friction. 'Hushang Aunti' had previously leaked promotional materials ahead of schedule and faced criticism for poorly designed activities, forcing the game studio to demand revisions. During the new campaign, staff members were found scalping exclusive merchandise and openly attacking players on social media. One employee even threatened to spit in the drinks, a disgusting display that sparked widespread outrage within the community.
Netizens were baffled by the staff's 'tiao lian' (a slang term for provocative behavior directly toward the opponent/client). Many pointed out that poor internal training and aggressive business expansion caused this reputational disaster. Ultimately, the partnership ended as quickly as it began, with many players cheering the decision as the right call.
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