Mirror 2: Project Z Rebrands as 'New Star Island Story', Another Case of 'Reincarnation'?

Mirror 2: Project Z has officially rebranded as 'New Star Island Story' and is set for release on December 20th. With this change, both the developer and publisher have transitioned to a new entity known as 'Nova Studio'.

Veteran players point out that this studio has a long history of 'reincarnation'—a common practice in the Chinese gaming community where a developer shuts down a controversial brand only to pop up under a new name. From its early days as 'SakuraGame' to 'Paradise Project' and 'NIJICO', this latest rebrand is seen as another attempt to escape its toxic reputation. Many commenters ridicule the move, noting that a new 'skin' cannot wash away their infamous past. Others criticized the game's visuals, comparing its aesthetics to a 'budget version' of Tower of Fantasy.