Blizzard China to CN Server Players: We're Trying to Return; Players: Just Stop, It's All for the Money

Recently, Blizzard China released a video message from the World of Warcraft development team, claiming that they are doing everything possible to bring the game back to Chinese players. However, the timing of this message—coinciding with the global launch of the 10.0 expansion—has sparked widespread skepticism within the community.

Players are far from impressed by this 'heartfelt' message. The comment section is filled with cynicism: many label this as nothing more than a desperate attempt to 'qia fan' (a slang term meaning to prioritize profit-seeking, literally 'eating food') to drive sales for the new expansion. Veteran players also pointed out that Blizzard has failed consistently in long-term operations, balance patches, and maintaining a healthy esports ecosystem. Many have declared they are done with the company, asserting that if no concrete solution is presented by January, Blizzard's reputation in the Chinese market will be beyond repair.