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Blizzard's Financial Black Hole: Did Bobby Kotick Try to Shake Down NetEase to Bridge a $1.75B Revenue Gap?

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Recent reports regarding the AP7 pension fund suing Microsoft and Activision Blizzard CEO Bobby Kotick have sparked intense discussion. Analysis suggests the lawsuit focuses on how the Blizzard board allegedly prioritized Kotick’s interests over shareholders to ensure the Microsoft acquisition went through.

The core controversy lies in an overly ambitious long-term plan submitted to Microsoft. Blizzard projected a massive revenue jump for 2023—nearly doubling their 2021 figures. The author points out that without major titles to support these numbers, the projection was a fantasy, leading to speculation that Blizzard tried to shake down NetEase to fill this financial black hole. Influential esports personality 'F91' Huang Xudong hinted that the figures align with rumors of Blizzard's unreasonable demands on their Chinese partner.

In the comments, users expressed frustration over censorship of the topic. Players mocked the absurdity of Blizzard’s financial logic, suggesting that by using the Chinese server renewal as leverage to meet unrealistic fiscal targets, Blizzard ultimately sabotaged their own partnership.

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