The 2nd anniversary of the Chinese server for 'Ensemble Stars!! Music' has sparked a wave of outrage. Players have heavily criticized the new Battle Pass system, which requires additional real-money spending to complete. Tasks are gated and expensive, with some requiring thousands of RMB, forcing players into predatory spending cycles.
Furthermore, the new 'Dynamic Moment' feature has been slammed for pay-walling animated card artwork and special MV costumes—features that are included by default in the Japanese version of the game. Players are furious that the developer is now charging extra for content that was previously considered standard or missing due to their own cost-cutting measures.
The anniversary 'gift' campaign is also being mocked as fraudulent. The '137 free pulls' include limited-time tickets and items that require paid currency or Battle Pass tiers to obtain. This attempt to rebrand paid content as 'anniversary gifts' combined with long-standing neglect of player feedback, customer service, and anti-cheat efforts finally broke the camel's back, forcing a major guide group to cease operations.
Commenters in the community have pointed out the developer's controversial history, specifically mentioning past incidents where they engaged in 'malicious plagiarism accusations' against other rhythm games. While some smaller guide groups remain, they have also expressed deep disappointment. Many are left questioning how a company can treat its most dedicated, high-spending players with such blatant disrespect.
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