NetEase Executives Break Silence: Ding Lei Addresses Termination of Blizzard Partnership

NetEase executives have recently spoken out regarding the termination of their partnership with Blizzard, using remarkably sharp language that has stunned the gaming community. Reports suggest that NetEase found Blizzard's business terms highly unacceptable, with the term 'disgusting' being used to describe the primary trigger for the fallout.

The community debate is heating up rapidly. Many argue that Blizzard seemed to treat NetEase as a mere 'development studio' rather than a true partner, expecting them to handle production while taking the lion's share of revenue from the IP. Such arrogance proved to be the breaking point for NetEase. Some netizens joked that this is a long-overdue pushback from NetEase, while others contend that NetEase has historically been a reliable agent and is simply suffering the consequences of Blizzard's internal strategic failures.