Hypergryph Issues Official Rights Protection Notice Against Unauthorized Merchandise

Recently, Hypergryph issued a formal notice regarding intellectual property rights, drawing attention from the gaming community. As the Chinese ACG industry has grown, an influx of unauthorized merchandise has flooded the market. Hypergryph’s decision to publicly target these infringing online stores is seen as a move to clean up the ecosystem surrounding their IP.

The NGA community's reaction has been largely supportive. Many players view this as a standard procedure to protect rights, noting that the sheer volume of bootleg items on e-commerce platforms like Taobao makes such actions necessary—or as the slang goes, 'making an example of them' (杀鸡儆猴). Some users reflected on how the landscape of bootleg merchandise has shifted from imported anime to domestic games over the years. Others joked that since it’s an IP protection notice and not a PR crisis regarding game operations, the official channel is more than happy to broadcast this positive news.