NetEase 'Shadowverse' aggressively targets Blizzard player base, a wild move

NetEase's CCG title 'Shadowverse' has recently been very active, with users on the NGA community reporting that the game has launched an aggressive marketing push to capture displaced players.

Follow-up comments included screenshots of the promotional campaign, with users pointing out that the developer is clearly trying to capitalize on the turmoil surrounding Blizzard games to lure in new players.

The community reaction has been mixed. Some find the 'aggressive poaching' hilarious, while others noted that anime-style aesthetics may not appeal to die-hard Hearthstone players, with one user famously stating, 'These anime girls aren't as satisfying as playing Guff.' Meanwhile, many are calling on competitors like 'Duel Links' to take note and follow suit.