Recently, a Bilibili content creator released a video 'exposing' Honor of Kings: World for using paid bots to manipulate public opinion. The incident has drawn significant attention, particularly due to suspicious activity surrounding related discussions on the Q&A platform Zhihu.
Netizens discovered that the Zhihu question regarding this incident underwent frequent edits within a short period. The revision logs show that a user based in Shenzhen—who frequently defends and edits content related to Tencent games—actively modified the question, a move many players interpret as evidence of Tencent's PR department stepping in to control the narrative.
As the drama unfolded, the Zhihu thread briefly returned a 404 error before being restored. Alert netizens further dug into the account's history, finding it 'patrolling' and editing various Tencent-related game pages, suggesting a coordinated effort to manage public perception.
The community response has been cynical: many users joked that 'it would be news if Tencent didn't use bots,' while others noted such practices are standard industry behavior. Some even compared the massive media coverage received by 'Honor of Kings: World' against its rival 'Wuthering Waves,' pointing out the stark contrast in media promotion as evidence of heavy-handed marketing tactics.
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