The JP operations team for 'Goddess of Victory: NIKKE' recently launched a campaign encouraging players to tweet during their livestream to hit #1 on the Twitter trending list, promising a life-sized figure as a grand prize. Unfortunately, the developers severely underestimated the sheer traffic density of a Sunday night in the Japanese anime community.
That night, a major episode of 'Mobile Suit Gundam: The Witch from Mercury' aired, featuring a huge plot twist. Furthermore, the evening was packed with other major announcements, including 'Uma Musume' Season 3, a new 'Sword Art Online' movie, and the broadcast of the hit film 'Weathering with You'. Despite the appeal of the prize, NIKKE stood no chance against such an IP juggernaut.
Comparing the Twitter trends before and after the broadcast, NIKKE ultimately failed to reach its goal. Many in the community pointed out that being 'slaughtered' by a series like 'Gundam' is no disgrace; rather, the operator's poor timing in choosing to compete with a major plot climax turned the whole situation into a comedic spectacle.
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