Industry News: Xinhua IP Value Report Released – 'Soul Land' Tops the List as Web Novels Become the Ultimate Source

On November 2nd, the '2022 Xinhua Culture Industry IP Index Report' was released. The study tracks popular IPs from 2021 to mid-2022, with 'Soul Land,' 'A Lifelong Journey,' 'Honor of Kings,' 'Battle Through the Heavens,' and 'A Dream of Splendor' taking the top five spots. The report emphasizes that web novels remain the primary source of IP, accounting for over 50% of the top 50, while animation is identified as a key catalyst for value amplification.

The report also introduced an 'Adaptation Potential' index, where web novels account for 75% of high-potential IPs. Titles like 'Deep Sea Ember' and 'Lord of the Mysteries' are ranked highly for potential animation adaptations. However, this has triggered intense discussion on NGA. Users questioned the methodology, particularly regarding 'Deep Sea Ember,' which had only been serialized for a short time. Fans joked about author Yuan Tong (known as 'Big Eyed Bead') being targeted again, with many warning against ruining his works.

The comment section turned into a roast session. While many accepted 'Soul Land' as #1—acknowledging it as a 'cultural nuclear weapon'—others were busy meme-ing famous lines like 'Revive, my beloved!' Fans also questioned the exclusion of major titles like 'The Three-Body Problem' and 'Honkai Impact 3rd,' sparking debates on whether the report's criteria actually reflect the commercial reality of the industry.