【Industry Watch】Ebb and Flow: Analyzing the Game Industry's Power Dynamics and Traffic Trends

Recently, the well-known industry publication 'Game Grape' released an in-depth article titled 'Ebb and Flow,' reviewing the industry's fluctuations over the past two years, which ignited a fierce debate within the NGA community. The article focuses on the market environment and the competitive dynamics among major players.

Regarding Game Grape's recent frequent coverage of miHoYo (often abbreviated as 'mhy') and industry status, many netizens mock it as finding the 'traffic code' (i.e., catering to audience trends for views). Users noted that since this outlet is targeted at industry professionals, even game studio bosses mandate their staff to read it. During discussions on Arknights, users argued that while Hypergryph relies heavily on its flagship, its art style remains its core, irreplaceable competitive edge.