Genshin Impact: Paimon Cruises the Thames! Is Official Marketing Going Wild in the UK?

On the morning of October 2, 2022, a very special 'tourist' arrived on the River Thames in London. The game's official marketing team launched a visually striking campaign, featuring a giant Paimon figure cruising down the river and posing for photos with iconic landmarks like Big Ben and the Palace of Westminster.

Facing such a high-profile real-world event, curious fans were shocked and joked: 'Which heavyweight character is causing a scene on the Thames? Is there an earthquake happening in the UK?'

The comment section quickly devolved into a chaotic meta-game of 'fixing likes'. After users posted comments like 'Dangerous transport phenomenon' and 'Safe transport rules' (a common community joke contrasting absurdity with serious tone), other users egged them on to 'fight.' People even started organizing to keep the like counts balanced or capped at 7, turning the comment thread into a hilarious spectacle of community interaction.