Recently, news surfaced within the gaming community about a second collaboration between Genshin Impact and Pizza Hut. Unlike previous promotional campaigns, this event kicked off with 'zero official promotion' and is strictly limited to delivery services. Players discovered that coupons are only available via the Tmall flagship store, while the official Pizza Hut app has no mention of the collab.
Community members are busy speculating on the reasons for this stealthy approach. Some suggest that Pizza Hut, having learned from previous experience, fears their own app might collapse under the 'human-driven DDoS attack' (referring to overwhelming traffic from fans). By directing sales to e-commerce platforms, they mitigate the risk. Others jokingly remarked that the developers have truly mastered 'earthquake technology,' implying this low-key launch is an attempt to dampen the massive server impact experienced previously.
The comment sections are buzzing with reactions: 'Can they really just launch a collab in silence?', 'The merch is now badges and tote bags—is this just clearing out old inventory?', 'My mousepad from the last event hasn't even shipped yet, and now this?', while others complained about the confusing coupon redemption process.
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