【Gacha Drama】Aether Gazer Collaborates with L'Oréal Men: Is Brands Going Anime the New Normal?

Today, players discovered a new collaboration between 'Aether Gazer' and L'Oréal Men. After checking the promotional materials sent via in-game mail and visiting the e-commerce store page, it’s clear the brand has fully embraced an 'anime-style' aesthetic to cater to the core gaming audience.

The community response has been mixed. While some appreciate the visual quality, others find it strange that a relatively new game has fallen into a state of 'premature aging'—a term often used in the community for games that lose their hype and discussion volume early on. There is also discourse regarding L'Oréal's past controversies with celebrity spokespeople, suggesting that brands are shifting towards virtual characters to avoid the risk of 'collapsing houses' (a Chinese slang for scandals ruining a public figure's reputation). Some fans are even questioning the commercial dynamic: is this a strategic brand partnership, or is the game actually desperate for marketing exposure?