64 Game Companies' H1 Reports: Bilibili's Net Loss Widens by 111%, Gamers Celebrate the 'Karmic' Result

Recently, a comprehensive H1 report covering 64 gaming companies sparked intense discussion within the gaming community. Amid the broader industry trend of 'reducing costs and increasing efficiency,' Bilibili's financial performance stood out for the wrong reasons: its net loss widened by a staggering 111.9% year-over-year.

The reaction on NGA was overwhelmingly negative, with users using phrases like 'Hao si miao' (a cynical way of saying 'it serves them right' or 'glad they failed'). Critics argued that Bilibili, despite its dominant position as a platform, has squandered its potential by prioritizing low-quality engagement over content excellence. Many veterans claim the company’s gaming division has been in a state of 'chronic decline' for years. Furthermore, users were baffled by the reported 2.04 billion in R&D costs, mocking the company for burning cash on ineffective internal development with nothing to show for it.