Onmyoji Official Bilibili Channel Silenced: Special Anniversary or PR Disaster?

Recently, a veteran player of 'Onmyoji' raised a question on the community forums: Why did the game's official Bilibili account disable all comments and bullet screens on every video posted since September 9? The original poster noted this after clicking on a promotional video for a new anniversary skin and finding the interaction section completely locked.

Community members have dissected the situation. On one hand, many believe this is a classic move of 'self-censorship' by NetEase to avoid potential backlash during the sensitive 'September 18' anniversary (a day of historical remembrance in China). However, others argue this is merely an excuse to hide from deep-seated community anger regarding the ongoing anniversary events.

The controversy stems from several issues: Firstly, the promotion for new characters like 'Susanoo' and 'SP God-Awakened Arakawa' was seen as lackluster, with official accounts accused of 'trolling the fans' (溜粉 - teasing fans with false expectations). Secondly, design quality plummeted: Susanoo's initial art was criticized for looking too effeminate, and the lore suffered from 'eating the book' (吃书 - violating established game canon). Finally, the quality of premium skins was deemed unacceptable, yet the developers ignored mounting complaints in favor of boosting fan art reposts.

As users noted in the comments, such 'silencing' tactics are not new for NetEase. While the studio claims it's for 'sensitive periods' (自我阉割 - self-censorship), most players agree that the developer’s refusal to address fundamental quality-of-life and design flaws is the real reason the community has turned hostile.