【Gossip】Genshin Impact's Japan-exclusive collab: From cafes to character perfumes

Genshin Impact has launched a series of new offline collaboration events in Japan, drawing significant attention from the community with high-quality promotional visuals. The collaboration is notably diverse, featuring themed cafes, character-inspired perfumes, and exclusive plushies—a marketing strategy that feels authentically tailored to the 'otaku' (anime culture) demographic.

The lineup includes partnerships with cafes (such as Sweet Paradise) and character-themed 'impression perfumes,' sparking curiosity among fans about how exactly these characters would 'smell.' Forum users commented: 'This is the true definition of otaku marketing.' Others noted that, compared to Japan, domestic Chinese collaborations are often limited to large fast-food chains like KFC or Pizza Hut.