[Thrud] Has 'Having a License' Become the New Marketing Peak for Mobile Games?

Recently, players discovered an advertisement for the game 'Thrud' on Bilibili, which curiously highlights 'having a game license' as a core selling point, sparking heated discussions across the community.

In response, many netizens sighed at the state of the industry. Some argue that in the current climate, where many high-quality titles 'disappear' because they cannot obtain a regulatory license, having one acts as a 'reassurance pill' for players. Others suggest that this marketing style is likely a hallmark of Bilibili's platform operations rather than the developer's strategy.

Beyond the discussion on licensing, the comments section features deep critiques of the game's actual quality. Players pointed out that although it claims to be a bullet-hell shooter, it essentially degrades into a game where players just spam 'elemental reaction' skills. Critics describe the systems as a forced hodgepodge of popular mechanics, compounded by severe optimization issues. From PC to mobile, reports of stuttering, frame drops, and frequent server disconnections—even during live streams—suggest that the game’s technical performance remains a major concern.