Another Cadillac Collab? Fans Question HoYoverse's Endless Crossover Strategy

Recently, the community has been buzzing over a second collaboration between Genshin Impact and Cadillac. Many players were surprised, with some noting, "This is the second time already? It feels like the frequency of HoYoverse's crossovers is getting higher and higher."

The community's reaction is mixed. Some jokingly dubbed this a "major earthquake in the automotive industry," while others quipped that these "earthquakes" happen daily. Regarding the execution, veterans noted that previous collaborations mostly involved displaying 'itasha' (pain cars), and suspect this one won't be much different. Many are clamoring for actual in-game crossover content, with some even mentioning a desire for an Evangelion-style event.

A deeper controversy centers on the developer's commercialization strategy. One player asked, "How many 'boomerangs' (a slang term referring to self-inflicted PR disasters or contradictory actions) does HoYoverse need to endure before stopping? They just won't stop with these collabs; if you're so bold, try collabing every character and see if your wallet can handle it!" Others questioned if the target audience actually overlaps with the luxury car brand. Meanwhile, the character design for Beidou was widely praised as "incredibly cool." Lastly, players were left speculating about the actual rewards, jokingly asking if this time it would be a "5-yuan car purchase coupon."