Gossip: Bilibili's Q2 Mobile Gaming Revenue Drops to 1.05 Billion, Users Mock 'Thriving' Performance

Bilibili recently released its Q2 financial report, revealing that mobile gaming revenue plummeted to 1.05 billion RMB. This figure sparked heated discussions within the community, with many players noting it as the lowest point in recent years.

In response, the comment section was filled with sarcasm. Many users mocked the company's 'de-gaming' strategy as a 'huge success' and ironically described its financial performance as 'thriving' (a popular ironic phrase in Chinese gaming circles used when things are actually going downhill). Hardcore players pointed out that Bilibili is suffering from mediocre self-developed titles and struggling published ones: 'BGO' (Fate/Grand Order) is plagued by management issues, 'PCR' (Princess Connect) lost its post-launch hype, and their reliance on the channel-server revenue from 'Genshin Impact' has backfired due to ongoing tensions with the player base, further exacerbating the decline.