Recently, players discovered a heated "battle" occurring in the keyword advertising space for the Japanese version of Tower of Fantasy. Multiple competing titles, including those from HoYoverse, have been aggressively bidding on keywords associated with the game. Observing this, users joked: "Tower of Fantasy is getting drained by everyone; looks like HoYoverse is the real 'true love' here."
It wasn't just Genshin Impact; Honkai Impact 3rd and even Fate/Grand Order were spotted running ads in the same space. Netizens were quick to comment with biting sarcasm: some called it "justice served" by competitor marketing, while others mocked that even a stagnant game like Honkai Impact 3rd would resort to such "parasitic" tactics. The comment section was filled with memes, with users jokingly announcing, "It's my turn now—time for Sumeru to shine."
The general sentiment in the community is that Tower of Fantasy's overseas presence is in a precarious state. Many players expressed skepticism about its long-term survival, suggesting that being surrounded by competitor ads is a sign that the game's influence in the foreign market may soon fade into obscurity.
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