
Recently, players have pointed out that the mobile game 'Soul Land: Duel', published by 37 Interactive, is suspected of repeatedly 'borrowing' core design elements and iconic scenes from HoYoverse's titles in its promotional materials.

Based on the comparison images provided, the advertisement shows striking similarities to the iconic 'Musou no Hitotachi' sword-pulling animation of Raiden Shogun. This isn't an isolated incident; back in July, the game was under fire for allegedly imitating the 'Herrscher of Flamescion' PV from 'Honkai Impact 3rd'. Others noted that the game had previously been accused of copying elements from titles like 'Final Fantasy XIV'.

In the community discussion, veteran players seem desensitized, with many sarcastically suggesting the excuse will just be 'it was outsourced'. Many recalled that the developer had previously lost a lawsuit over similar behavior, resulting in a fine of only 30,000 RMB. Comments mocked the bizarre character design, asking how a light-element character could wield thunder-element techniques. The consensus is that such 'copy-paste' marketing tactics remain difficult to eradicate in the current industry climate.
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