Recently, a French-speaking blogger raised suspicions regarding the 'Louvre Collaboration' advertised by the game 'Light and Night.' After the blogger reached out directly to the exhibition organizers, they reported that the museum was unaware of any such partnership. This revelation triggered a heated discussion in the community as players questioned the authenticity of the game's marketing.
As users dug deeper, the truth unfolded: the game did not partner with the Louvre Museum itself. Instead, it collaborated with a piece of 'intangible cultural heritage' digital art that happened to be showcased at the 'Art Shopping' exhibition held at the Carrousel du Louvre (a commercial space located near the actual museum). Netizens pointed out that the game's marketing team likely engaged in 'name-dropping' (or '蹭热度' - hitching a ride on popularity) by exaggerating a minor event into a grand museum collaboration. Some even noted that renting such a booth costs as little as 20,000 RMB, making the 'prestige' of the event highly questionable.
The community reacted with a mix of shock and mockery, with many commenting on the irony of a wealthy company like Tencent resorting to such questionable PR tactics. As the backlash grows, players are bracing themselves for how the developers will handle the potential PR disaster caused by what is perceived as misleading advertising.
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