NetEase Q2 Earnings Report: Revenue Hits 18.1 Billion, Up 15% YoY—Driven by Naraka: Bladepoint?

NetEase recently released its Q2 financial report, revealing a quarterly revenue of 18.1 billion RMB, a 15% increase year-over-year. This performance came as a surprise to many industry observers.

The community reacted with a mix of shock and sarcasm. Some gamers jokingly remarked that the company is 'thriving' (a common sarcastic phrase for corporate growth), while others worried about the lack of new game licenses (banhao), suggesting it’s difficult to maintain growth relying solely on legacy titles. Many comments pointed out that the PC hit 'Naraka: Bladepoint' was the true savior, effectively keeping the company's financials afloat. Others noted that while mobile growth remained modest, the strong performance on the PC side compensated, defying expectations of a decline.