Deep Dive: Why Are Chinese Gaming Media Outlets Suddenly Attacking Zenless Zone Zero?

Recently, controversy has ignited in the community regarding how major gaming media outlets are covering 'Zenless Zone Zero'. The original poster argues that because these legacy media outlets failed to secure official promotional partnerships (a.k.a. failing to 'eat the rice'—gaming slang for profiting from sponsored content), they have become disgruntled and are now resorting to 'rage-baiting' to generate traffic.

The core sentiment is sour grapes. The OP provided screenshots from various outlets, including 3DM, Gamersky, Ali213, A9VG, and YYS, accusing them of doing whatever it takes to capitalize on the game's massive popularity through negative coverage.

Additionally, the comments section added screenshots from UCG and pointed out that IGN China, while appearing to participate in official promotion, still managed to slip in subtle jabs at the game. Players are expressing strong disdain for this behavior, calling it a pathetic attempt to 'smash the pot' simply because they weren't invited to the feast.