Recently, players browsing gaming forums were shocked by the promotional slogans for 'Diablo Immortal,' which were plastered everywhere with phrases like 'Heard that playing Diablo Immortal guarantees a profit.' This MLM-style (Multi-Level Marketing) messaging has left many veteran fans questioning the marketing team's judgment for such a renowned global IP.
The original poster mocked whether this was really the standard for a AAA global title. While the actual event turned out to be just a basic 10-pull reward, the 'get-rich-quick' framing felt disingenuous and alienating.
The comments were flooded with skepticism: players pointed out that this is classic behavior for 'Pig Factory' (a popular derogatory nickname for NetEase among Chinese gamers), known for marketing games as a place to 'work' and earn money. Critics sarcastically suggested the ad was 'precisely targeting' those looking for a part-time job in-game. Others noted that the 'true endgame' for NetEase games is their internal account trading platform, implying that the 'guaranteed profit' claim is merely a lure to keep players grinding for profit in a game that lacks actual depth.
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