Recently, Unity CEO and former EA head John Riccitiello stirred controversy by claiming in an interview that developers who don't prioritize 'kejin' (microtransactions/monetization) from the start are 'the biggest f*cking idiots,' despite being 'pure and smart.' This remark triggered a massive backlash within the global game development community.
Facing intense public pressure, Riccitiello issued an apology on social media. He admitted his phrasing was 'crude' and insisted he deeply respects both AAA and indie developers. He attempted to clarify that he believes developers must adapt to the times by integrating monetization strategies into the design phase, rather than treating them as an afterthought.
Riccitiello even used Ferrari as an analogy, suggesting that creators who ignore business models are 'stubborn.' Community reaction has been mixed. Critics find it arrogant for an engine provider to lecture creators, while some believe his core point—that business models should influence design—has merit. However, his condescending labeling of non-monetized design as 'foolish' remains the main point of contention.
Industry observers noted that the success of 'Elden Ring,' a game with zero microtransactions, contradicts Riccitiello’s 'monetization-first' stance, highlighting that high quality can still drive massive commercial success.
NGA forum users mocked the situation: 'He was at EA before, no wonder,' and 'Since when does an engine company CEO get to dictate how games should be made?'
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