Morefun Studio's Daily Self-Destruction: A Record of Roco Kingdom's Anniversary Backstabbing

As a major mobile game developer under Tencent, Morefun Studio has found itself at the center of a PR firestorm during the anniversary of 'Roco Kingdom.' From price hikes to blatant insults, the studio seems to have mastered the art of angering its own community.

It started with price hikes for annual VIP pets and extremely low-quality skin designs for the game's anniversary. Although the studio issued an 'optimization' announcement following player backlash, the damage to public trust was already done.

Even more controversial was the 'SLUR' incident. The official channel released a video referring to their own players with derogatory nicknames (e.g., 'Luo-pi,' where '-pi' is a suffix used to mock or insult specific game fandoms). This, combined with an administrative incident where a forum moderator demanded an apology from the players to receive rewards, painted a picture of extreme corporate arrogance.

The situation hit a breaking point with the anniversary event, where the studio attempted to monetize the return of 'Spirit King' characters—a move seen as a betrayal of the game’s core policy of making those characters non-purchasable.

However, after days of continuous pressure, the studio finally 'slid'—a Chinese gaming slang for a developer scrambling to apologize and offer compensation to appease the crowd. The situation has stabilized for now, but the community remains skeptical.

Community sentiment in the comments remains sharp: players argue that this 'victory' is trivial, likening it to haggling in a market, and express deep concern over how once-insulting slurs have become mainstream jargon within the internet gaming subculture.