2022 H1 Gacha Game Revenue Roundup: miHoYo's 'Dark Cuisine'

Recently, a content creator summarized the H1 2022 revenue for domestic gacha games based on data from the Bilibili channel 'Domestic ACG Mobile Game Observation.' The resulting pie chart was so overwhelming that the author colored the portion representing 'Genshin Impact' pitch-black, joking that it looks like a 'dark dish.'

The comparative data suggests that while the overall market is expanding, miHoYo has monopolized all the growth and even cannibalized existing market shares from competitors. The author lamented: 'Competitors' player base is growing in miHoYo's yard'—a clear case of the 'siphon effect' that is both impressive and ruthless.

Faced with this 'burnt pie,' NGA netizens reacted with dark humor: 'My eyes are filled with darkness,' or 'Can this pie even be eaten? It's charred!' A sharp-eyed user noted that while total industry revenue grew by 4.8 billion, miHoYo alone accounted for 5.7 billion of that growth. To the playful demand that miHoYo should pay back the money they 'stole' from competitors, some users retorted: 'They earned it through their own skill, why should they return it?' and 'If you have the guts, try updating every 40 days too.'