Recently, users on the NGA forum compiled and published a revenue comparison of popular Chinese subculture mobile games (commonly referred to as 'Er-you') between 2021 and the first half of 2022. The list focuses on top performers from early 2021, excluding titles released afterward.
Genshin Impact remains the undisputed leader, showing a massive 43% year-over-year growth. Conversely, NetEase's Onmyoji faced a significant slump, with revenue essentially cut in half (-52.2%). Other established titles like Arknights and Punishing: Gray Raven showed moderate declines, while the Naruto mobile game demonstrated remarkable stability. Meanwhile, Honkai Impact 3rd showed signs of a comeback with a 16.2% increase.
The comment section sparked lively debate. Users expressed shock over the decline of Onmyoji and praised the long-term staying power of Naruto. Some users attempted to plot trend lines for additional games to visualize the market landscape better. The community discussion highlights the fierce competition in the mobile gaming sector and the challenges of long-term service management (often referred to as 'Changxian Yunying' or 'long-term operation strategy').
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