Recently, 'Soul Land: Duel,' published by 37Games, faced a massive PR crisis during its anniversary event. Despite being a typical 'reskin' game with a modest but dedicated player base, the official marketing claim of 'giving away 100 million diamonds for free' turned out to be a bait-and-switch. Players discovered that not only were items overpriced and capped, but the '100 million' total required spending 200,000 RMB and daily recharges, sparking outrage over this deceptive marketing.
Platforms like Weibo and Tieba were flooded with negative sentiment, with players sharing screenshots of the event page to call out the predatory monetization tactics.
Facing intense backlash, the situation shifted rapidly. The lead producer issued a late-night apology—or what the community calls a 'kneel-down' (滑跪, meaning groveling or total submission)—and officially added the promised 100 million diamonds while slightly improving reward tiers. However, many remain cynical, noting that this 'oversell and apologize later' strategy is a common, tiresome trick in the domestic mobile gaming scene.
Comments from the community are divided: some users sarcastically noted how easy it is to exploit dedicated fans, while others pointed out that using astronomical, fake numbers as bait is a classic tactic used by legacy game publishers to manipulate player psychology, even if it eventually costs them their brand reputation.
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